I know the title sounds very pompous...
The UWL (Ultimate Warrior League) is the exclusive sporting extravaganza of IIFT, conceptualized on the lines of IPL. But when looked at from a B School graduate's eyes, it goes much beyond it. It has all the nuances of IPL at a level which can be handled by students.
The million dollar question that arises now, "Why am I writing about it, considering the fact that I always try and write in thin air so that I don't get caught??".
ANS: I owned a team. YES!!!I owned a team. Before the event started I had imagined of wearing my shades and sitting with four girls under my arms just outside the playing arena. I had infact started feeling like the KING before the event started, but trust me once it started I had the most awful time of my student life. I was caught sleeping in almost all the classes, I spent all my monthly dole in two days and am going to secure ZERO in two quizzes. And dont ask me about the off-field experience. I did everything starting from waking them up in the morning (I was abused like hell) to carrying their water bottles and towels.
Ok. Lets get down to something sensible. Yes, its true that I owned a team along with one of my friends. In fact we were the only guys from the 1st yr to own a team. Now let me elaborate the entire scheme of things. It may sound corny but I want to write and I will. The process kicked off with the selection of owners. There were four teams on the table, namely; Aryan Juggernauts, Mumbai Hawks, Eastern Gladiators and Southern Stallions. We bought the team Eastern Gladiators. It was followed by the selection of brand managers and we selected our brand managers who would market our team and promote the event for the next two days. The entire concept behind it was to combine a sporting activity with a management activity.
The next day, we had to bid for the players and we had a maximum amount within which we had to buy all the players. Now unlike IPL, the UWL had almost all sporting events starting from cricket to athletics. Thus, we had to bid for 25 players who could participate in these events. The 2 hours bidding process and the 5 hours that we had put in selecting our players and adjusting bids for them were some of the most mind boggling and memorable moments of the entire event. Luckily we had a good day and we almost got 19 our first 25 players(the best hit rate amongst all the teams).
The next two days were dedicated exclusively for the pre-launch promotion. The entire campus was covered with posters, flexes, banners and mascots. Our branding team did a good job at it and the most innovative and visible ideas were ours.
The opening ceremony was scheduled on the evening of 24th October. Vijay Dahia, the former Indian wicket keeper was the guest of the evening. And know what...our team launch was adjudged the best. Our players staged a ramp walk which was followed by a formation using candle light. We launched the team t-shirt and our international player, Daniel was the first player to don the t-shirt.
I can't explain how it was like to own a team, bid for players, plan for events, etc. It something which one can't understand unless he/she experiences it...
I know I am stretching it too long..Aaj k liye itna hi...
Will come up with the coverage of the events in the next blog.
The UWL (Ultimate Warrior League) is the exclusive sporting extravaganza of IIFT, conceptualized on the lines of IPL. But when looked at from a B School graduate's eyes, it goes much beyond it. It has all the nuances of IPL at a level which can be handled by students.
The million dollar question that arises now, "Why am I writing about it, considering the fact that I always try and write in thin air so that I don't get caught??".
ANS: I owned a team. YES!!!I owned a team. Before the event started I had imagined of wearing my shades and sitting with four girls under my arms just outside the playing arena. I had infact started feeling like the KING before the event started, but trust me once it started I had the most awful time of my student life. I was caught sleeping in almost all the classes, I spent all my monthly dole in two days and am going to secure ZERO in two quizzes. And dont ask me about the off-field experience. I did everything starting from waking them up in the morning (I was abused like hell) to carrying their water bottles and towels.
Ok. Lets get down to something sensible. Yes, its true that I owned a team along with one of my friends. In fact we were the only guys from the 1st yr to own a team. Now let me elaborate the entire scheme of things. It may sound corny but I want to write and I will. The process kicked off with the selection of owners. There were four teams on the table, namely; Aryan Juggernauts, Mumbai Hawks, Eastern Gladiators and Southern Stallions. We bought the team Eastern Gladiators. It was followed by the selection of brand managers and we selected our brand managers who would market our team and promote the event for the next two days. The entire concept behind it was to combine a sporting activity with a management activity.
The next day, we had to bid for the players and we had a maximum amount within which we had to buy all the players. Now unlike IPL, the UWL had almost all sporting events starting from cricket to athletics. Thus, we had to bid for 25 players who could participate in these events. The 2 hours bidding process and the 5 hours that we had put in selecting our players and adjusting bids for them were some of the most mind boggling and memorable moments of the entire event. Luckily we had a good day and we almost got 19 our first 25 players(the best hit rate amongst all the teams).
The next two days were dedicated exclusively for the pre-launch promotion. The entire campus was covered with posters, flexes, banners and mascots. Our branding team did a good job at it and the most innovative and visible ideas were ours.
The opening ceremony was scheduled on the evening of 24th October. Vijay Dahia, the former Indian wicket keeper was the guest of the evening. And know what...our team launch was adjudged the best. Our players staged a ramp walk which was followed by a formation using candle light. We launched the team t-shirt and our international player, Daniel was the first player to don the t-shirt.
I can't explain how it was like to own a team, bid for players, plan for events, etc. It something which one can't understand unless he/she experiences it...
I know I am stretching it too long..Aaj k liye itna hi...
Will come up with the coverage of the events in the next blog.
